Sunday, September 22, 2019
Discussion Question Essay Example | Topics and Well Written Essays - 1250 words
Discussion Question - Essay Example McDonaldââ¬â¢s has mastered the art of change management. We can verify that through many examples. The McDonaldââ¬â¢s launch in France, according to the ââ¬ËInternational Journal of Business Managementââ¬â¢, where customers are ââ¬Ëresentful of the fast-food chainââ¬â¢s incursionââ¬â¢ was successful mainly due to an adaptation of the local culture and demands of the market. French are particular about fine dining and hence McDonaldââ¬â¢s underwent serious changes, such as comfortable armchairs, hardwood floors, an addition in their menu of items such as espresso, brioche and upscale sandwiches etc and ââ¬Ësuccessfully responded to ââ¬Ëthe preferences of the local area (Richard L. Daft). ââ¬ËIn the other countries the situation is the same. For example, in Canada, McDonaldââ¬â¢s has introduced new Canadian feature breakfast. In Belgium, the McCicken Premiere has been added to the menu.ââ¬â¢ (International Journal of Business Management, Nov 2008). Jing Han. (2008, Nov.) The Business Strategy of McDonaldââ¬â¢s. International Journal of Business and Management. Volume 3, No. 11. Retrieved from:
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