Hair Oil Marketing Essay

Hair oil is a hair care product specifically intended to keep the moisture balance of the hair, as moisture is lost due to strong shampoos and harsh chemicals in water. It can also be considered as conditioner to make the hair soft and pliable. Hair oil can come from natural products such as coconut oil, fruit extracts, milk, lemon oil, rosemary oil and others. Modern hair oils contain fragrances from different natural sources of plants. Musk Hair oil is available with rich coconut and almond mixture of hair oil products with soothing male and famine cent. Indian Market in Hair Oil Industry: Market Trend: Light Hair Oil Break Up: Packaging: 5 C ‘s Of Marketing 1. The study of the 5 Cs of marketing arises is called situation Analysis. 2. Situation analysis is study of the current market or industry in which company wants to launch a new market. 3. In order to launch a new product, a company first needs to study market condition. 4. The conditions are about the number of competitors and their market share, the cost of producing the product, the profit ration etc. 5. So a quick SWOT analysis will reveal where does the company stand in the market and what strategy it should adopt in order to grab a MUSK’s share in the market. The Five C’s are 1. Customer Needs 2. Company Skills 3. Competitors 4. Collaborators 5. Climate or context Customer Needs/ Company Skills/ Competitors through SWOT Analysis: Musk Parent Company Red Cherry Multi Commodity Pvt Ltd Category Personal Care brands – Hair care Sector FMCG Tagline/ Slogan â€Å"Oil of Pride† USP New Product Launch of hair oil brand in India STP Segment Hair oil segment with natural ingredients (Coconut and Almond) Target Group Youth and middle aged and Old men and women in urban and rural area. Positioning 1. A hair oil which nourishes your hair and maintains style at the same time 2. Positioned on the platform of purity and originality of coconut with best quality and resulting in shiny hair and a clear complexion SWOT Analysis Strength 1. Newly Established product with male soothing fragrance and famine scents. 2. Provides shine and softness and makes hair healthy from inside†¨ 3. Contains trusted natural ingredients like Coconut and Almond 4. Strong distribution network across the country 5.Introduction of oil in the market with better fragrances, ingredients and innovation yet using traditional method to extract oil from raw Almond and Coconut. 6. Celebrity/ film star brand ambassadors Weakness 1. New Brand Launched recently 2. Will be Preferred by loyal customers, but youth find other brands attractive†¨ such as Hair Gel and other hair care products 3.Sticky and oily, stains the pillow when used overnight Opportunity 1.Expansion in foreign markets†¨2.Export potential†¨3.Innovation in other hair care products Threats 1.Aggressive competitors†¨2.Threat from new entrants or local players selling oil with natural ingredients†¨3. Well established Brand Like parachutes and Bajaj Almond. Competition Competitors 1.Marico’s parachute 2.Bajaj Almond 3. Dabur 4.Emami Customers 1. Market size and Growth: Total Market Size – 63% of the total Indian Hair Oil Market and growth is increasing 10% annually. 2. Market segments –Urban and Rural Men, Women with Young Age, Middle age and Older age. 3. Retail Channel – where does consumer actually purchase the product?: Product should reach every single possible household, Retail outlet. Kirana shop, Online and Purchase options on social networking sites with discounts. 4. Consumer Information source – where does the consumer obtain information about the  product? Social media penetration, Road Shows, displays, Exhibition and discount offering strategies online, at retail outlets, Kirana shops and at road shows. 5. Trends: how consumers’ needs and preference change over time? Consumer behavior understanding from time to time by getting feedback and surveys at retail out lets, Online, social networking sites, dedicated consumer retention team through consumer forum specially designed for consumer for MUSK Hair Oil. Company: MUSK HAIR OIL 1. Product line I. Coconut based hair oil a. Soothing Male scent b. Soothing female scent II. Almond based hair oil a. Soothing male scent b. Soothing female scent 2. Image in the market MUSK Hair Oil was established on 24th September 2013 in a typical for niche and rural market, Red Cherry Multi Commodity Pvt Ltd envisioned offering trusted quality products made from 100% Coconut and Almond raw material for hair, skin and hair care. The company presently launching their flagship brand â€Å"MUSK Hair Oil† encased in an attractive cylindrical cardboard label (Blue for Male Customer and Pink for Female Customer) gives product a brand new look in keeping with high quality of the oil it encases and hope to successfully cater to diverse competitive markets in India and the suburbs. 3. Technology and Experience Age-old traditional methods and processes are utilized in producing this oil. The almond oil is lightweight, golden-brown oil, which is extracted from sweet almond nuts. The oil from bitter almond nuts on the other hand, is  extremely poisonous and should be avoided. Half of the weight of the sweet almond nut itself comprises of the oil and therefore can be extracted in large amounts. In its pure form, it has little to no odor and has a faint, nutty scent. The oil has a long and extensive history, dating back to the Egyptians where it was used to strengthen hair and as a skin emollient. More than 50% of the oil comprises of monounsaturated fatty acids, making it suitable to be used for culinary purposes as it helps reduce blood cholesterol levels. The oil is also rich in minerals such as magnesium and the vitamins C and E. While the oil might be lightweight, it causes a brown stain to form when it comes into contact with clothes and bed sheets. Therefore, it should be strictly separated from such things. The oil has many established beneficial properties and is widely used in the cosmetic and food industry. It is also one of the most commonly used massage oils today. Strengthens the hair The almond oil provides essential minerals for normal and healthy hair growth. After continual application of the oil, the hair naturally grows thicker and stronger. It also promotes a lustrous, attractive shine on the hair when used in appropriate amounts. Coconut Oil Extraction: The extraction of oil from copra is one of the oldest seed crushing operations. In India and Sri Lanka copra is still crushed for oil extraction in the primitive chekkus as well as in rotary ghanis, expellers and hydraulic presses. The chekku is a fixed wooden or stone mortar inside which revolves on a hard wooden pestle. The pestle is attached to a long pole which is moved round via bullocks, donkey or by human labor. About 20 – 40 kg of copra can be handled by a chekku. Using coconut oil for hair maintenance may sound like an odd regimen, but it’s been proven to be effective. Coconut oil has been known to have a lot of benefits, both when consumed and applied. Specifically for hair and skin, it has been known to restore natural moisture resulting in shiny hair and a clear complexion. Studies have shown that this substance has the ability to penetrate the hair  shaft and to work its way through all layers of the hair strand. It helps reduce loss of protein, and aids in regaining your hair’s natural oil and moisture. More than keeping your hair healthy and shiny, coconut oil has a lot of other benefits as well. The use of coconut oil is not only natural and organic, but also cost-effective. 4. Culture We are committed to deliver 100% natural products, which are manufactured under stringent quality guidelines. Apart from commitment to quality and product authenticity, it is our compliance to timeliness, fair business practices and cost competency that has made us a preferred associate. 5. Goals: Become the market leader in Coconut and Almond based Hair Oil market in India till 2020. Collaborators: 1. Distributor: 2. Supplier: Local Supplier from Kerala, Tamil Nadu, Puducherry, Andhra Pradesh, Karnataka, Goa, Maharashtra, Odisha, West Bengal 3. Alliances: Alliances with retail out let, Online shopping Websites and smaller suppliers to create value for them and for the company. Climate or Context b.1. Political and regulatory environment that affect the market. b.2. Economic environment business cycles, inflation rate, interest rates and other issues of economic nature. b.3. Technological environment- new ways of satisfying needs, the impact of technology 4 P’s Of Marketing

‘Mirror’ & double-layered poem Essay

‘Mirror’ is a double-layered poem: The mirror, personified and equipped with senses, sees and depicts its world in the most honest terms; then we see our own world from the mirror’s perspective—how raw and tormenting it is. Why the author chooses to personify a mirror as the poem’s narrator is firstly because it is an object most closely associated with a woman who seeks to see â€Å"what she really is† (11). When she is young, the mirror cheerfully reflects and praises her youthful beauty, letting her contemplate on her own appearance. When she is old, it cruelly reminds her of time’s meddling in her fading beauty and how life has passed and left her behind. Secondly, the mirror reflects the world just as it is—it cannot lie to us—and faithfully shows us all signs of aging, sorrow, pain and sickness that appear in our face. The theme of the poem is the effects of time reflected in the mirror, how it â€Å"has drowned a young girl† and makes a woman become â€Å"an old woman†. Adverbs depicting the motion of time are employed throughout the poem: â€Å"most of the time† (6), â€Å"so long† (7), â€Å"over and over† (9), â€Å"Now† (10), â€Å"Each morning† (16), â€Å"day after day† (18). The irony is deliberated in the difference between the mirror’s reflection and cognition of changes in the outside world. The woman who looks at the mirror is sad because her beauty and youthfulness are fading while her tears and agitation are considered â€Å"rewards† by the mirror. In the first stanza, the mirror simply tries to define its existence and introduce the reader to its world using its own language register. In the opening line, the mirror describes its appearance and unique quality, â€Å"I am silver and exact. I have no preconception. †(1). The word ‘swallow’ demonstrates Plath’s sensitivities and playfulness in her personification and imagery: everything is instantly reflected inside the mirror as if the mirror has devoured them. Next, mirror immediately explains its ‘non-discriminatory’ behaviours as being truthful rather than cruel. In the last four lines of stanza 1, the mirror honestly describes its bounded world. Ironically, even though the mirror reflects everything truthfully and exactly with no preconceptions or prejudice, it seems to live in self-created illusions, that the opposite wall is â€Å"a part of my heart†. Line 8 presents the mirror with human characteristics, not â€Å"the eye of a little god, four-cornered† as it describes itself. Nevertheless, its world constantly collides with the world outside it—our world: â€Å"it flickers. //Faces and darkness separate us over and over. † In the first stanza, the use of caesura in most of the sentences interrupts the flow of the poem but gives the mirror its own tone: emphatic and meditative. The enjambment between line 2 and 3 as well as between line 7 and 8 allow the mirror to reflect on itself naturally and coherently. In stanza 2, the mirror ironically creates another illusion, â€Å"Now I am a lake† (10), which is in contrast with its claim to be â€Å"only truthful†. It proudly demonstrates its usefulness in helping a woman to see â€Å"what she really is†. The images of the â€Å"candles† and â€Å"moon† (12) may symbolize fragility, inconstancy and instability which contrast with how faithfully it serves the woman (13). The connection between the mirror and the woman strengthens by day: it is important to her and she brightens its existence. Nevertheless, its unintended cruelty is shown in its being â€Å"only truthful† (4). The simile ‘like a terrible fish’ is consistent with the mirror’s illusion that it is a lake but it shows Plath’s grotesque and tormenting view of aging—as a destructive and dehumanizing process. The poem is structured as narrative prose poetry, with the use of caesura to create an emphatic tone, to present the mirror as a misunderstood, proud and honest object. The mirror exactly and dutifully reflects what appears before it and considers the changes shown in it others’ doing and completely out of its power: â€Å"she drowned a young girl, and in me an old woman//Rises toward her day after day† (17-18).

Rationality, Educated Opinion and Peace Essay

Abstract: This paper addresses the relevance of interwar thought to the building of peace through examining the ideas of three important writers of the period: Edward Hallett Carr, Norman Angell and Alfred Zimmern. The role of public opinion was under much query in the politics of the period they wrote in, and crucial to this issue are the questions as to whether the public mind is rational and capable of reason. These writers are concerned with the influence of public opinion and believe that through educating the public mind, the possibility of peace can be increased. Drawing from their ideas, this paper thus postulates that peace is a product of rationality and there is possibility of progress through education. The birth of international relations as a separate discipline was founded against the context of the interwar years, which brought about important consequences for the subsequent development of the interwar years. The tensions prior to and the subsequent devastation of the Great War forced intellectuals of the early twentieth century to seek explanations for the causes of war and to postulate measures by which another catastrophe could be prevented. The general psyche of the people exerted an influence on the direction of international studies. As David Long points out, the academic study of international affairs during this period of time possessed â€Å"a normative though not necessarily utopian interest in the avoidance of war†1. Such a trend is manifested in the trust deed of the Wilson Chair of International Politics (one of the first few schools of the discipline), which states that international politics is the â€Å"political science in its application to international relations with special reference to the best means of promoting peace between nations.†2 Woodrow Wilson, being a leading statesman at the time, presents one of the possible avenues for peace. He consciously and deliberately tied issues of foreign policy to domestic politics, giving rise to what will come to be known as the â€Å"democratic peace thesis†. Wilson advocates the belief that â€Å"popular participation, public life and opportunity for all [will be] the guarantee of peace†. Wilson believed that diplomacy and foreign policy must be taken with regard to public opinion and the public being rational would prefer peace to war.3 The crucial premise here is that public opinion matters in a democratic political system. The assumption further made is that the political leaders are sensitive to public opinion and will be susceptible to their demands. The issue of public opinion gives rise to another set of issues, and one of the foremost in this period, is the skepticism that the basic assumption of a rational public rejecting war is true. Is the public rational? Is war a rational choice? The political definition of rationality is the ability of the public to discern the options open to them, and to adopt the best option to achieve their prioritized goals. The Great War cast doubts as to whether public is necessarily aware of what their options and goals are, much less their ability to choose the best option to fit their preferred purpose. As historian A. J. P. Taylor argues that the intellectual backlash against the dehumanizing war made the interwar years an â€Å"age of intellectual and artistic activity†, where intellectuals from various fields of study question the power of man to reason.4 The devastation of war brings queries, particularly from the idealists, as to whether war can be a rational choice. Even if the assumption holds true, there is still the question as to whether public opinion has any weight on policy formulation. Given this particular context, this paper questions the foundations of Wilsonian politics. This paper will thus postulate on the influence of public opinion and the impact of rationality on the maintenance of peace by drawing from the ideas of three important writers of this period: Edward Hallett Carr, Norman Angell and Alfred Zimmern. This paper will first introduce the positions of all three writers. It will then examine the fundamental assumption shared by all three writers with respect to public opinion, before expounding on their arguments on the rationality of the public and why the issue matters. The paper will then look into the possibilities of peace, and how the three concur on the issue of education. Due to source constraints, this paper will draw on secondary references to the works of the three writers, where the primary sources are not available. Carr, Angell and Zimmern Peter Wilson in Thinkers of the Twenty Years’ Crisis introduces Carr’s book as â€Å"a work which not only set the tone for subsequent discussion of inter-war thought, but also substantially shaped postwar attitudes towards it.†5 The premise for The Twenty Years’ Crisis is the critique of inter-war idealism, which Carr terms ‘utopian’6. Carr dismisses the ‘utopians’ as being unable to understand political reality and sets up a dichotomy that supposes â€Å"utopia: reality= free will: determinism= theory: practice= morality: power =universal: relative= intellectual: bureaucrat= Left: Right† 7 The dichotomy presented by Carr undermines interwar idealism, and leads, in part, to the rejection of the practical value of these theories. This dichotomy shapes subsequent debate and is consequentially identified as the polarity of realism and idealism, which will dominate international studies for the next few decades. In order to posit queries of the dichotomy, it is first necessary to expound on the assumptions that are conventionally made of either school. Brian C. Schmidt summarises the assumptions of idealism as follows : a pervasive faith in reason and rationalism, a belief in the infallibility of public opinion, the view that war was irrational, that the best way to end conflict was through education, international law, and world government, and, finally, a belief that the essential harmony of interests existed, which translated into the international doctrine of â€Å"war-does-not-pay8. Superficially, both Norman Angell and Alfred Zimmern adopt such assumptions in their writings. Significantly, both Angell and Zimmern share the same devotion to one key tenet: the possibility of progress through educating public opinion and conditioning human behaviour. Their devotion to the tenet became stronger later into their careers, especially after the Second World War. The realist school of thought as represented by Carr, refutes the idealist assumptions. In particular, the realists argue that the concept of ‘power’ is central to international affairs. Carr adopts Thomas Hobbes’ argument on human nature and advances the argument that the state as a rational actor will choose to maximize its capacity for power in order to secure its survival. He argues that public opinion, even when informed, is not necessarily pacifist and that thought can be mould by political purposes. Through defining his position by rejecting and critiquing the idealists assumptions, Carr’s realist position is thus seen as the diametric opposite of the idealists. It is then necessary to redress both the ideas of Carr and the much-maligned interwar idealists, among whom are Zimmern and Angell. The choice of juxtaposing Angell and Zimmern with Carr in this paper is conscious. Both Zimmern and Angell are among the few ‘utopians’ whom Carr explicitly criticizes in The Twenty Years’ Crisis. Andreas Osiander points out that Zimmern is â€Å"still widely regarded as what Oslon and Groom have called the ‘consummate’ idealist†9, and is thus identifiable with the idealist school of thought. Yet Zimmern, as Paul Rich and Peter Wilson suggest, is considerably less adverse to Carr’s ideas than his idealist colleagues.10 Angell, on the other hand, is one of the fiercest adversaries to The Twenty Years’ Crisis, but J. D. Miller raises the argument that â€Å"Angell should†¦ be regarded less as an idealist than a far sighted realist† because of his â€Å"acute awareness† of the issues o f political reality11. The interplay of their ideas then calls to question the validity of a clear dichotomy. In essence then, this paper seek to question if the positions of these writers on the assumptions raised by Schmidt are as concrete as they appear to be. In other words, this paper examines the complexities of Carr, Angell and Zimmern’s ideas on the applicability of public opinion, rationality and possibilities of peace. On closer examination, this paper argues that despite the differences, the three share a fundamental similarity: the belief in progress. The dichotomy between the realists and idealists is permeable, and in their postulation of the long term, the arguments of Carr, Angell and Zimmern coincide. Public Opinion First and foremost, the underlying assumption that Carr, Angell and Zimmern adopt is that public opinion matters, even though their understanding of public opinion differs. Zimmern argues that â€Å"[p]ublic opinion is the lifeblood of a civilized community† but unfortunately, the majority of the peoples is guided by â€Å"caprice of ignorance, passion or greed, and the other devils if unreason.†12 The title of Carr’s inaugural speech at the University College of Wales, â€Å"Public Opinion as a Safeguard of Peace† says much. Carr argues that public opinion can exert tremendous influence over a foreign policy issue that it feels sufficiently strongly about, using the case of the public rejection of the Hoare-Laval plan to build his case. He states that, â€Å"No nation, and least of all a democracy, can wage war unless it has the support of an overwhelming majority of its people†13. The implication of such a statement in light of guarding the peace is that insofar as the public is not in favour of war, a state and particularly a democratic state will not and cannot adopt war as a policy instrument. Angell’s Nobel Lecture, â€Å"Peace and the Public Mind†, adopts the same position, except that he argues public opinion, being misinformed and â€Å"disastrously erroneous† can lead to war. 14 Interestingly both Angell and Carr argue that public opinion is easily manipulated. Carr devotes a section to â€Å"Power over opinion† in The Twenty Years’ Crisis, suggesting that the greater proportion of public becoming conscious or involved in politics relates to the importance that the ruling elite place on propaganda as an instrument of power. The influence of propaganda rests on the premise he sets earlier in the book that the crucial contribution of realism is the idea that thought is relative to purpose. 15 For instance, nationalism, as a form of ideology, could be seen as a means by which the public can be persuaded to go to war. Similarly, Angell contends that a small militant minority is capable of appealing to the majority towards a policy that may not be in the majority’s best interests.16 Rationality Having established that public opinion has a role to play, we then move on to the crucial questions: is the public rational, and is war a rational choice? On both issues, there are significant differences between Carr and the idealists, arising from the difference in the way they interpret and infer from past and current events. Reason and rationality give rise to different outcomes for Carr and the idealists. An important observation is that Carr places more faith in reason and rationality than do the others, contrary to our earlier presupposition that it is the idealists who have a â€Å"pervasive faith in reason and rationalism.† A proper definition of what is meant by rational behaviour has yet to be provided as a premise for argument. To proceed, we adopt James Mill’s argument for the rational public opinion quoted in Carr as a guide to what rational behaviour entails: Every man possessed of reason is accustomed to weigh evidence and to be guided and determined by its preponderance. When various conclusions are, with their evidence presented with equal care and with equal skill, there is a moral certainty, though some few maybe misguided, that greatest number will judge right, and the greatest force of evidence, whatever it is, will produce the greatest impression. 17 Whereas Carr believes that the public, being self-interested, is capable of defining their goals and seeking the best possible means to achieve toward that end, he rejects Mills’ definition of rational behaviour. Mills’ definition is in turn based on the ideas espoused by Jeremy Betham who assumes that the ideal option is the â€Å"greatest good to the greatest number†. Carr argues that public opinion comes from the masses, who are for large part, neither enlightened nor educated and thus â€Å"the greatest number† need not necessarily â€Å"judge right†. He argues that Betham and Mills’ assumption that self-interest can be sacrificed for the sake of â€Å"the greatest good† to the collective is based on â€Å"some kind of intuition of what is right and cannot be demonstrated by rational argument.†18 Carr suggests, instead, that rational necessarily demands a consciousness and the ability to adjust to the balance of power existing in international affairs, which serves as a constraint on the options available. The discerning public thus does not only take into account what is right, but also what is most practical in catering to self-interest. Carr then adopts an argument that is parallel to Thomas Hobbes’. Hobbes, in Leviathan, states the fundamental law of nature as: it is a precept, or general rule of reason that every man, ought to endeavour peace, as far as he has hope of obtaining it; and when he cannot obtain it, that he may seek, and use all helps, and advantages of war Carr comments, to the same effect, that although war is undesirable, it is not possible to impose an absolute judgement that war is â€Å"always and unconditionally wrong.† The implication of Hobbes and Carr’s argument is that the public being rational favours peace. However, when the public believes that they have more to gain from war, or more to lose from not going to war, war becomes a rational and logical solution. Historically, Carr’s argument seems to find sufficient basis in the outbreak of World War I. One of the reasons contributing to the war was the increase in bellicosity, arising from rationalization of cost and benefit or cooperation and non-cooperation. Prior to the Great War, the perceived cost of non-cooperation19 had decreased. The perception was influenced by beliefs that any war would be short, a consequence of â€Å"a highly exaggerated faith in the efficacy of offensive military strategies and tactics†20 and by the system of alliances. The perception was further coloured by nationalism. Secondly the perceived gains of non-cooperation had increased. The general belief was that expansionism and offensive foreign policy was perceived to be too high, due to the general suspicion of the intentions of the other states. Given these perceptions then prevalent, European states saw it to their advantage to go to war, and in fact to initiate the war so as to reap the greate st advantage of the ground. This international game theory exemplifies in part the rational process that Carr espoused. The idealists depart greatly from Carr. Angell and Zimmern accept that Mills’ definition is greatly desired but finds it incongruent with political reality. Reus-Smit, in his essay â€Å"The Strange Death of Liberal Theory†, argues that the conflict between morality and political reality is seen by Angell as a divide between â€Å"reason and unreason†. He argues that, â€Å"If the former prevailed, there was some hope of a reconciliation between morality, defined as the well-being of all and reality, which in [Angell’s] favoured area was the incompatibility of warfare and such well-being.21† However, within the historical context, Angell believes that ‘unreason’ prevailed. Angell believes that the public mind is often irrational, because it is too easily persuaded; it does not possess sufficient information, nor the ability to process vast amounts of information when it is available and it lacks the skill to seek evidence for the variou s conclusions, as Mill points out, i.e., it cannot â€Å"see the likely results of actions.† 22 The public mind cannot compute cost-benefit-analysis, which is central to rationalization. Angell accounts for this irrationality of the public mind, stating that it arises from the â€Å"failure to apply to our international relationships knowledge which is of practically universal possession†23 In Angell’s opinion then, it is not for the lack of intellectual capacity on the part of the public that lead to the irrational behaviour, but the inability to apply knowledge. Resting on his idea of the irrational public, Angell expounds on the war and why the public’s choice to go to war is actually irrational. In his aptly named book, The Great Illusion, he puts forth a convincing argument on the futility of war on grounds of rationality and economic considerations. Angell argues that the perceived benefits of war under modern circumstances, are reduced, as victors can no longer expect to benefit as much from the spoils of war. The change is largely because goods and spoils are no longer portable (such as gold, silver, slaves, precious stones) as they had before. Goods and services are non-physical such as currency, shares, and fixed assets, and are thus not transferable wealth. As such, if states act purely in their self-interest, given the expectation not to gain from war, states would be unlikely to pursue war.24 Angell considers this line of reasoning to be simplistic and easily applicable to the conduct of international relations. Yet as the advent of World War I proves, the public is incapable of applying such rationale to political practice. Angell argues that the pervading reasons behind war, then, are irrational. Not only does war not serve to the benefit of the state concerned, better alternatives of action could be sought such as building economic relations, social interaction. Such connections can be used in persuading, as opposed to coercing, other states into behaving in the manner that is beneficial to the state concerned. Thus the argument adopted is that war is irrational, i.e. not the best-laid option, and man being irrational and susceptible to external influences, chooses to use war as a policy instrument. Andreas Osiander points out that â€Å"unlike what Carr implies, Zimmern, like Angell, was very far from seeing public opinion as necessarily a force for peace.25† Like Angell, he believes that the conflicts in the international arena, giving rise to war are resultant of intellectual, and not political failure.26 However, if Carr is to be believed, Zimmern can, in fact, be seen as being more extreme than Angell. Carr states in The Twenty Years Crisis that Zimmern is inclined towards the hypothesis that â€Å"If mankind in its international relations has signally failed to achieve the rational good, it must †¦ have been too stupid to understand that good.† Carr’s statement is not altogether justified. Although Zimmern does point out that the impediment to overcoming the obstacle towards peace is that man â€Å"are beings of conservative temper and limited intelligence27†, what he implies is that man is reluctant to adjust to present realities brought b y modernity. As a result of the inherent resistance towards change, man’s mental capacity does not adapt to the fact that previous ways of managing international relations are no longer applicable. Consequentially, public opinion cannot be trusted to be rational. Zimmern subscribes to John Stuart Mill’s argument of the â€Å"tyranny of the majority†. He argues that the ruling elite, that is, the politicians in positions of power tend to be capable of rationalization. However this intellectual minority in government is consumed by the irrational public: â€Å"for statesmen, however wise and far sighted, are limited in their policies by the public opinion and parliaments to which they are responsible.28† Angell concurs on this issue. J. D. Miller, drawing from Angell’s comments, argues that Angell too â€Å"feared the impact upon politicians of an unreasoning crowd mind, and doubted the capacity of politicians to resist it†. Both Angell and Zimmern, then, prefer that the intellectual minority be given the ability and power to lead the rest of the populace, so as to govern rational foreign policies. In this regard, Carr again differs. Whereas Carr does agree that the intellectual minority has a role to play in leading public opinion,29 he believes that the intellectual minority is however, sadly, out of touch with reality. He argues his case by drawing on the difference between intellectuals’ perceptions of the League of Nations with those of the man on the street. The intellectuals, who tend to be idealists by his definition, strive to secure and maintain peace via means of treaties, covenants and legal codifications. The general public, however, is more concerned with the practice of international affairs (as opposed to the theory.) Going by Carr’s understanding of rational behaviour to be taking into account what is right and also what is most practical in application, the intellectual mi nority is in practice less rational than the public. Change and the possibility of progress As it is, there seems to be a great divide between Carr and his two contemporaries with regards to whether man is rational. However, central to their arguments is the shared belief that history is a directional process, that is, there is the idea of constant change. Carr argues that war occurs because of the conservative reluctance to allow change to the status quo and the way to peace is to provide means of peaceful change.30 Angell and Zimmern suggest that war occurs because man has yet to come to terms with change, and that the mentality and psyche of the populace has not kept in line with international developments. As Zimmern states, â€Å"the statesmen and the peoples have not adjusted their minds to the new realities†31. The central concern with the issue of change harkens to a broader issue on which the three writers concur: the possibility of progress. The interwar context is one of pessimism. The first decade had been one of recovery and rehabilitation from the shock of the Great War and the second decade of mounting tensions and escalation to an even more disastrous war. The context in which these writers write in, therefore, begets the question of whether man can move away from destruction of war, and by what means. The three writers agree that the current situation calls for change, as present movements and measures to maintain peace are insufficient and inadequate, and are reasonably optimistic that such change can be effected. Carr notes even in 1936 that, â€Å"the cause of peace has made tremendous stride during the past fifteen years and shows his preference towards progressive history, arguing that â€Å"a sense of change as a progressive factor in history, and belief in reason as our guide for the understanding of its complexities† are crucial to the current world. Angell is of the same mind when he questions the unchangeability of human nature and argues that just as cannibalism and slavery can be systematically reduced in our society, so too can the warlike nature of man and states32. Zimmern, even when decrying the decline of international standards (which he defined as rules of behaviour) at a meeting at Chatham House in 1937 argues that the process of change allowing for pea ceful coexistence was already taking place.33 The ultimate aim of change is the maintenance of peace, which is assumed to be the preferred good, through the avoidance of war. The question that is then posited is, by what means? Carr, Angell and Zimmern propose different measures but the one pertinent to the prior argument on public opinion and rationality is their faith in education. Due to their fundamental belief that public opinion matters, it is logical to argue that if the public mind, as Angell would call it, could be trained and conditioned to favour ‘peaceful change’, then the chances of states going to war would be minimized. Angell quotes in his The Great Illusion that â€Å"Not the facts, but men’s opinions about the facts is what matters†, and making a parallel with the abolishment of witch hunts, he comments that â€Å"just as in the matter of burning witches a change of behaviour was the outcome of a change of opinion†¦ in a same way a change in the political conduct of can only com e about as a result of a change of thought†34. The way to peace then is to shape man’s perceptions about war. Given this understanding, the most basic and possibly most efficient way of bringing about this conditioned public is through education. However in his address given to Chatham House in 1931, Angell claims that the current education system does not adequately prepare the individual to make intelligent and informed inferences from the facts presented to him. He believes that the reason behind this lack in the system is that education tends to follow a tradition whereby an older generation influences and instruct the younger through a process of socialization.35 Unfortunately this tradition means that values and ideas that are taught are often unable to catch up with present realities. The educational system had also focused on provision of information, without equipping the individual with means to discern the motivations, the causation analysis, the implications et cetera behind the piece of information. According to him, â€Å"We have thought too much of the facts and too little of their meaning.† 36 Thus the socialization/education of an individual does not adequately provide him with the skill to make rational choices. Given his premise that war is irrational under any circumstances lest in defence and a rational public will therefore reject war, the skill deficiency means that man may choose to go to war due to their lack of understanding, unless the educational system can be changed. Beyond the suggestion that education shifts its focus from its informational purpose towards equipping successive generations with the skill to possess information, Angell does not however provide for how education can be otherwise structured. Zimmern elaborates on his ideal educational system in his book Learning and Leadership, which is not only designed to impart the skill of discerning information but also specifically equipped to teach students about international life. Particularly, he believes that practical experience through interaction with people from other nations will allow students to imbibe the habit of cooperation and harmonious living37. Zimmern believes that once people are given more exposure to the international arena, they will be able to understand foreigners and foreign influences better and become more acutely aware of the idea of universal brotherhood. This basic premise being established, man will be more able to understand the actions of others, less inclined to take preemptive action and to go to war. The assumption of such an argument is that people are less inclined to advocate war against a party that they share an understanding with. Education is thus seen as an instrument which can build commonality among peoples, as well as a means by which the public can be trained to be rational. In The Twenty Years’ Crisis, Carr argues for the application of reason to understanding current situations and political reality; in his later work What is History he extends the role of reason to the capacity to reform: The primary function of reason, as applied to man in society, is no longer merely to investigate, but to transform; and this heightened consciousness of the power of men to improve the management of his social, economic and political affairs by the application of rational processes seems to me one of the major aspects of the twentieth century. 38 The core assumptions here are that reason leads to progress and progress is necessarily an improvement. Remembering the key concern of the study of international relations in the interwar period, a foremost improvement of the human condition is the eradication of war. As do Angell and Zimmern, Carr believes that education was to be the tool by which such improvement can come about. However, unlike Zimmern and Angell who believe that the public has to be thought how to make rational choices in the first place, Carr believes that education can be used to shape the way the public thinks about their choices. Carr notes then that education policy must be shaped: Educators at all levels are nowadays more and more consciously concerned to make their contribution to the shaping of society in a particular mould, and to inculcate in the rising generation the attitudes, loyalties and opinions appropriate to that type of society: educational policy is an integral part of any rationally planned social policy.39 It is then assumed, that rationally, a society will be prefer not to resort to war in a conflict of interest, and a means by which this can be ensured is to design an educational system which, in the context of the interwar years, should imbue in them the moral norm that ‘peaceful change’ is the preferred means of achieving policy objectives. To put it more plainly, Carr’s ideal is using education to persuade man against the doctrine of power, providing a basis whereby a compromise between morality and power can be reached and peaceful change achieved. In his contention that thought is relative to purpose, Carr postulates that mass opinion can directed and in fact ‘mass-produced’ via ‘universal popular education’. It is imperative to note that by popular education, Carr has included the mass media.( Carr does not, however differentiate between education and propaganda in The Twenty Years’ Crisis though in What is History, he associates education with rationality and the â€Å"growing consciousness from below as well as from above of the role which reason can play†40). The application of reason and rationality therefore means that education can be used to persuade mankind against war. Instead of making an argument that war is irrational, educators can influence the public into making a conscious choice not to use war as a policy instrument. As Carr states, â€Å"I regard as of immense importance and promise the gradual extension of the area of the world’s surface within which war has been effectively been placed under the ban,† such that war is actually unthinkable41. What becomes interesting is how closely Carr mirrors the ‘utopians’ he derides. Peter Wilson, in his attempt to understand what Carr means by ‘utopian’, lists the various characteristics that Carr associates with the term. According to his analysis, all of these characteristics are † ‘progressive ideas’; and it might be therefore be concluded that the core characteristic of interwar idealism is belief in conscious, progressive change†. On this basis, Carr does not seem to be any much different, which recalls Reus-Smit’s observation quoted earlier in this paper that Carr is himself not a consummate realist. It is also possible to put forth an argument that Carr’s argument against utopianism was never meant to be an outright and unconditional rejection of the interwar theories. Conclusion Whether or not these three writers think the public mind is rational depends largely on whether they believe war can be a rational choice, and yet regardless of their perspectives on these two issues, they believe that progress towards avoidance of war can be ensured through changing human behaviour. Education policies thus become important, as they can shape the perceptions of the public and thus affect their choices, which is in turn reflected in the chosen foreign policy. However there is a point to note based on this argument set. All three writers are writing within a democratic framework and tradition, where by definition, requires that public opinion matters. Yet, public opinion is less likely to make an impact in an authoritarian state, and even in democratic states, there is the consideration of public apathy, the leaders gambling and taking risks by not going according to public opinion, et cetera. These complications bring us back to the consideration of Wilsonian politics. Woodrow Wilson professes that his aim is to make the world safe for democracy, and that democracy will bring peace. His tendency has been to look at the building and maintenance of peace from a top down approach, where the political structure and political ideological apparatus are enforced. In other words, he looks to providing a mechanism which will allow the rational public to prevent the tendencies of the militant minority from dragging the state to war. However, from the ideas of Carr, Angell and Zimmern, such a mechanism would not function effectively against war unless the public mind can be first conditioned through a fitting educational system emphasizing co-operation and peace. 1 David Long, â€Å"Conclusion: Interwar idealism, liberal internationalism and contemporary international theory†. Thinkers of the Twenty Years’ Crisis: Inter-war idealism reassessed. p. 303, pp. 306-307. 2 Quoted in E. H. Carr’s inaugural speech in the University College of Wales. â€Å"Public Opinion as a Safeguard of Peace† International Affairs (Royal Institute of International Affairs 1931-1939). Vol. 15. No. 6. (Nov- Dec 1936), p. 846. 3 Mortimer Chambers, et al. The Western Experience Vol C: The Modern Era. pp. 892-893 4 A. J. P. Taylor, From Sarajevo to Potsdam. London: Thames & Hudson: 1966 pp. 103-106 5 Peter Wilson. â€Å"Introduction: The Twenty Years’ Crisis and the Category of ‘Idealism’ in International Relations†. David Long & Peter Wilson. (ed.) Thinkers of the Twenty Years’ Crisis: Inter-war idealism reassessed. Oxford: Oxford University Press: 1995. p.1 6 Carr’s term ‘utopians’ is generally taken to refer to the idealists, though he does not clearly define who he considers to be utopians. 7 Wilson, â€Å"Introduction†, p. 12. Wilson adapted the equation from Hedley Bull, â€Å"The Twenty Crisis Thirty Years On†, International Journal, Issue 24, Vol. 4 (1969), p. 627-8. E. H. Carr, The Twenty Years’ Crisis: 1919-1939. New York: Harper: (1946) 1964. pp. 11-21. 8 Brian C. Schmidt. â€Å"Lessons from the Past: reassessing the Interwar Disciplinary History of International Relations†. International Studies Quarterly (1998) 42. p 452 9 Andreas Osiander, â€Å"Rereading Early Twentieth Century IR theory: Idealism Revisited†, International Studies Quarterly, Vol. 42, No. 3 (Sep.,1998). p. 417 10 Paul Rich, â€Å"Alfred Zimmern’s Catious Idealism: the League of Nations, International Education, and the Commonwealth†. Thinkers of the Twenty Years’ Crisis: Inter-war idealism reassessed. p.88; Peter Wilson, â€Å"Carr and his Early Crtics: responses to the Twenty Years’ Crisis†. Michael Cox (ed). E. H. Carr: A critical appraisal. New York: Palgrave: 2000. p. 167. 11 J. D. Miller. â€Å"Norman Angell and Rationality in International Relations†. Thinkers of the Twenty Years’ Crisis: Inter-war idealism reassessed. pp. 116, 119. 12 Alfred Zimmern, Learning and Leadership: a study of the needs and possibilities of international intellectual co-operation. London: Oxford University Press: 1928. p. 10; p. 82. 13 Carr, â€Å"Public Opinion as a Safeguard of Peace† pp. 857-858. 14 Norman Angell, Peace and the Public Mind. June 12, 1935. http://www.nobel.se/cgi-bin/print. March 24, 2004. 15 E. H. Carr, The Twenty Years’ Crisis. pp. 132-133; pp. 67-75 16 Norman Angell Peace and the Public Mind. para. 19 17 quoted in E. H. Carr, The Twenty Years Crisis. p 24. 18 Ibid. p. 26; p. 41 19 The line of reasoning here is tied to the idea of an international game theory, which due to practical constraints cannot be covered here. The argument is made in line with Robert Jervis theory on international behaviour in his â€Å"Cooperation Under Security Dilemma† World Politics. Vol. 30, No. 2 (Jan, 1978), pp.167-214. 20 Stephen van Evera, â€Å"Why co-operation failed in 1914†. World Politics, Vol. 38. No. 1 (Oct, 1985). p. 81 21 Christian Reus-Smit, â€Å"The Strange Death of Liberal International Theory†. European Journal of International Law. Vol. 12. No. 3. pp. 578-9. 22 J. D. Miller. Norman Angell and the Futility of War: Peace and the public mind. London: Macmillian: 1986. pp/ 124-125. 23 Norman Angell. Peace and the Public mind. para. 17 24 Norman Angell. Europe’s Optical Illusion. London: Simpkin, Marshall, Hamilton, Kent , 1909(?)24-40; The Great Illusion:A study of the relation of military power to national advantage. London: William Heinemann 1913. pp. 26-40. 25 Andreas Osiander, â€Å"Rereading Early Twentieth Century IR theory† p. 417 26 Alfred Zimmern, Learning and Leadership. p. 11. 27 Alfred Zimmern, â€Å"The Problem with Collective Security† (ed) Q. Wright. Neutrality and Collective Security. Chicago: University of Chicago Press: 1936. p. 8. 28 Ibid. 29 E. H. Carr, â€Å"Public Opinion as a Safeguard of Peace†. p. 854. 30 E. H. Carr. The Twenty Years Crisis. pp. 208-223 31 Alfred Zimmern Learning and Leadership. p. 22 32 Norman Angell, The Great Illusion. 1913. pp. 200-221. 33 Alfred Zimmern, â€Å"The Decline of International Standards†International Affiars (Royal Institute of International Affairs 1931-1939). Vol 17. No. 1 (Jan.-Feb. 1938), p. 21. 34 Norman Angell, The Great Illusion. P. 327 35 Norman Angell, â€Å"Popular Education and International Affairs† International Affairs (Royal Institute of International affairs 1931-1939) Vol. 11, No. 3 (May 1932), p. 323 36 Ibid, p 335-338, 338 37 Alfred Zimmern Learning and Leadership. p. 26-60 38 E. H. Carr. What is History? New York , St. Martin’s Press , 1961 p 190 39 Ibid. 40 Ibid p. 195. Propaganda is associated with the emotive and not with reason. 41 E. H. Carr. â€Å"Public Opinion as a Safeguard of Peace†. p. 861.

Health Reforms in USA Term Paper Example | Topics and Well Written Essays - 1000 words

Health Reforms in USA - Term Paper Example According to the research findings, it can, therefore, be said that similarly as in the US, China has also seen many health reforms in the last decade, but the grounds on the basis of which the reforms have been made in the two countries differ quite considerably. Whilst in China, securing people from financial shocks resulting from high medical costs was the reason; in America, the attention was focused on reducing expensive emergency care by increasing access to health insurance and thereby reducing the burden from providers’ shoulders. The healthcare system of US was declared as ‘broken’ in the 1990’s, and since then the health-related concerns have only risen. One essential healthcare system overhaul in the USA was the Patient Protection and Affordable Care Act (PPACA), signed by President Obama in 2010. Since it became law, US has observed great debate on the national level about the ‘Obamacare’ Act; a term coined by people against the pas sage of the Act who see the Act as bringing benefit not for the citizen but for Mr. Obama solitarily. Similarly, an appeal was filed in the world’s top court for the repealing of the law but the Court on ruled the Obamacare is upheld – the ruling to which Obama referred to as the victory for the people of America. Comparing the US healthcare structure with that of China, things are much different. Although major reforms have been made and efforts have been put in to ensure the delivery of better health services to the people of China, a vast proportion of the total population still lives far below national socioeconomic average. Of particular importance, among these reforms, is New Rural Co-operative Medical Care System (NRCMCS), a restructure overhaul for China’s healthcare arrangement initiated in 2005. The essential provisions of this system are that the burden of an average Chinese patient is not borne by the patient alone, rather it is divided among the Cen tral Government, Provincial Government and the patient himself, the ratio is 40%, 40%, and 20% respectively.

Impact of One Child Policy for Chinese Society Research Paper

Impact of One Child Policy for Chinese Society - Research Paper Example This is due to the forced abortions and sterilizations in China. Moreover, the neglect and abandonment of a girl child in China has caused sharp criticisms against this policy. More significant is the fact that China’s one-child-per-couple policy has been included in the country’s legislation on demographic strategy (Chen 74). This research paper gives a critical analysis and discussion of China’s one-child-per-couple policy with a view of demonstrating its impact on the Chinese society. The background to this policy, conflicts arising out of it and the awareness of the generation on this policy and its impacts are also presented within the paper. Background of the Policy The idea of birth control was introduced in China in the 1950s by a group of various non party intellectuals. This idea is argued to be the origin of China’s one child policy. In the book, The New Population Theory, Professor Yinchu Ma in 1957 argued that the control of the population wou ld be the solution to the problems in child and maternal health. Professor Yinchu Ma also pointed out that the regulation of population growth will reduce the mortality rates within the society. The initial years of the Chinese New Republic was characterized by leaders who revealed support for the control of population growth. This is because leaders in the government attributed the country’s rapid growth of its population as a threat to its food surplus and economic growth (Waldmeir 1). Birth control began to be popularized, especially in the densely populated parts of China. Moreover, propaganda was included in the desire for birth control and reduction of population growth rate. This is demonstrated by the campaigns in the 1960s which popularized and promoted two child family and late marriage (Li, Junjian and Junsen 1535). The birth control policy in China grew from the voluntary birth control programs which were promoted by various social campaigns. Later, the control of population became a state based affair (McLoughlin 305). This was motivated by the rapid rise in the Chinese population, especially in the 1970s, when the additional 250 million people were registered within China. The state governed birth control began as an extension of abortion and contraceptive services to China’s rural areas. This extended into glorification long intervals between child birth, smaller families and later marriages (Chow, Esther and Zhao 37). These campaigns and programs yielded fruits in 1975 when the fertility rate in the rural and urban communities fell below 4% and 1.8% respectively (Yang 320). Nonetheless, the government officials depicted that further growth of the population was inherently inevitable. This is due to the fact that about half of the Chinese society was below the age of 21 years. This was affirmed by the 1982 census which disclosed a 1 billion growth in the Chinese population (Chen 75). Officials predicted that if the trend of populat ion growth persisted, the Chinese population would exceed 1.4 billion people in the turn of the century (McLoughlin 307). The rapid growth of the population was now seen as an apparent thereat to China’s ambitions and strategic plans for economic growth and modernization. As a result of this, in 1979, the one child policy emerged in China. This policy was announced officially in 1980 by the

Developing Leadership Skills Essay Example | Topics and Well Written Essays - 1000 words

Developing Leadership Skills - Essay Example For this assignment, I observed my friend Carl who is a soccer captain and Jenny who is the head pharmacist at my local drug store. On this day, Carl had fallen out with his teammate Mark and it had escalated to a physical fight. Tensions had been brewing between the two because Mark had consistently challenged the captain’s decisions in front of his teammates. Mark is a very talented and hardworking player but has a high temper and is generally stubborn. He could have actually made captain but his mean tempered streak and sense of individualism stood in the way. Carl is also a talented player and a team player but is generally passive aggressive. He barely shows any emotion and has generally ignored Mark’s negative comments and public jabs to avoid fueling his anger. However, Carl had resulted to benching Mark during practice when the coach was not around to alienate him, decision that Mark had not taken kindly after missing out on several practice sessions. Constant a rguments had a cold war had gone on between the two till Mark finally confronted Carl and a fight ensued. The two now sat before the coach pleading their case and explaining what happened. Carl argued that Mark had constantly disrespected him and did not heed the advice of his peers during practice. Therefore he had been forced to make him sit out during practice and work with teammates who followed his lead. Mark on the other hand argued that he did not mean to be disrespectful and was only trying to have his voice heard. Being a good player and an avid reader on how to improve the way they played was only trying to get the captain to incorporate a few plays during practice. Carl interpreted this as a threat to his authority and hit back by alienating him from the team. Mark kept insisting that even though he has a short temper and sometimes speaks his mind in an assertive manner, he did not mean to fuel a feud between him and the captain. Carl appeared insecure about his abilities as a leader and did not act objectively. As a leader, he had identified that there was a problem based on how Mark behaved towards him. However, he did not deal with it effectively. Alienating him only fueled a feud between them and drove the team to take sides making it harder to work as a team. They had never evened out their differences and sat to talk about how they felt about each other. Luckily, this was an avenue to settle old scores and agree to work together as a team. Carl accepted that as the captain he could have stimulated participation and teamwork and allowed Mark to try some plays. Accepting Mark’s suggestions was not a threat to his authority. Carl used the paternalism leadership approach where anyone appearing question his authority was punished by being forced to sit out, a leadership style which drew the team apart and let to a physical fight. Jenny is the head pharmacist at the largest local retail pharmacy and has been lauded for her management and lead ership skills over the years. As the head of the largest pharmacy she has earned respect and is considered a mentor and role model among professional women. However, it has not always been an easy task as pharmacists can easily fall prey to the lure of money due to conflict of interest. On this day jenny sat before the owners of the pharmacy after a decision she had made to change drug suppliers from Hadleys pharmaceuticals to Clavam pharmaceuticals led to a crisis. The suppliers enjoyed a cordial relationship with the store owners and had been supplying drugs to the store since its inception. Jenny had recently signed a new contract with a different drug supplier and the old suppliers had reached out to the store owners to

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1250 words

Rhetorical Analysis - Essay Example Whereas Douglass addresses the mass audience, comprising people from all walks of life, on the US Independence ceremony, Langston’s audience comprises of people who were mentally prepare to judge Langston’s words from a legal as well as a humanitarian vantage point. Indeed Douglass’s audiences were less prone to embrace legal argument than Langston’s audiences are. Therefore these two men’s rhetoric strategies are also different from each other. Necessarily Douglass has to make his speech comprehensible by making it elaborative and embellishing it with emotional tropes, whereas Langston’s speech appears to be substantive and fraught with poetic imageries, rhetoric devices, especially prepared for an audience of reasoning intellect. Before an audience which largely comprises white people, both Langston and Douglass have to associate the African American with religious, more specifically with Christian, sentiment in order to draw their sympathy . Both of these two speakers have done so by using the rhetoric device of metonymy. While Douglass addresses his people as the â€Å"emancipated people of God† (321), Langston describes the ability of the emancipated slaves to escape as something â€Å"God-given powers† (Langston, 1859, p 233). ... Another two mentionable metonymies used by Langston and Douglass are respectively â€Å"colored people† and â€Å"colored brethren†. Out of a number of parallelisms used in Douglass’s speech a remarkable one is: â€Å"It [Independence Day] carries your minds back to the day, and to the act of your great deliverance; and to the signs, and to the wonders, associated with that act, and that day† (Douglass, 1852, p 321). In this sentence, Douglass describes the recalling functions of the Independence Days in a series of related infinitive phrases. But a more striking parallelism occurs in the preceding sentence: â€Å"[Independence], to you, is what the Passover was to the emancipated people of God.† (Douglass, 1852, p 321) In this line, he draws a parallel between â€Å"the 4th July† and the â€Å"Passover†. Similarly â€Å"In Address to the Court† Langston uses another parallelism to expose the invalidity of the â€Å"Fugitive of Slave Law†. He says, â€Å"The [Fugitive Slave Law] under which I am arraigned is an unjust one, one made to crush the colored man, and one that outrages every feeling of Humanity, as well as every rule of Right.† (Langston, 1859, p 234) In opposition to the ‘Fugitive Slave Law’, Langston is quite successful to depict the African American, as a people struggling for their liberty, through the use of another parallelism: â€Å"And there were others who had become free†¦Ã¢â‚¬Ëœby escaping†¦eluding the blood-thirsty patrols†¦outrunning bloodhounds and horses, swimming rivers and fording swamps, and reaching at last†¦Ã¢â‚¬  (Langston, 1859, p 233) Meanwhile in the same sentence, he refers to the self-contradiction of the freedom of the slave, enacted by the 13th Amendment, through the use of irony. Indeed the Fugitive Slave Law was

MGT 302 MOD 1 SLP Essay Example | Topics and Well Written Essays - 500 words

MGT 302 MOD 1 SLP - Essay Example Hence management of the company can introduce newer ways and techniques of imparting the training information to the employees (Buchanan and Huczynski). This will keep the employees interested in the training. Introducing games, or other interactive sessions in the sessions as well as making the employees participate allows for better performance in the training programs. It is up to the management to focus on the employee needs and to identify the various elements that motivate them. Using these methods will help the trainers make the sessions more interesting, interactive and will automatically lead to better performance for most employees. Theory X & Theory Y – Relation to work: Based on the test the score of the management totaled to 38 which clearly shows ‘Generally X Theory management’, while my preferences gave the result of 67 which clearly indicates, ‘strongly prefers Y-theory management’ (Business Balls). Based on these scores it is clear th at as an individual my choice of behavior is very different from that what is presented by the management (Buchanan and Huczynski). I prefer to be recognized and to contribute to the company. It is clear that the management does not pay too much heed to the employees and their needs. This clearly leaves a sense of dissatisfaction and also leads to reduced interest in the work as well (Robbins and Judge).

CASE STUDY Example | Topics and Well Written Essays - 1000 words

Case Study Example The research objective is a set of goals you set for your marketing research. This is very important part of your research as it tells what do the researcher hope to achieve and why is s/he carrying out the research. (Koch) For our research problem, the specific objective is to find out what kind of customers shop at the store and what their preferences are, shopping style, shopping style, behavior and demographics. The outcome of this research will be used to design marketing strategy according to the needs of the customers, and providing them what best fits them. In this research, they should go for Primary as well Secondary research. Primary research will be of prime importance they actually need information on customers characteristics. This information can be found out with the help of detailed questionnaire, interviews, and mall intercepts. The use of Secondary sources is also important because researchers will need to look at the past researches done by the mall, and see a general buying behavior among the shoppers of the city or region. Once you have outlined the sources of your required information, you look into the details of how this information will be extracted. In this scenario, we need to find the characteristics of customers who come at the mall. The research conducted will be qualitative as well as quantitative. The quantitative research will involve questions that need use of words to express. There will be very few questions that can be answered in a quantitative manner. By qualitative analysis, the researcher can find out the answers for every unique customer, his/her beliefs, insights, opinion, preference, experience etc in words. These things cannot be measured in numbers, they are unique for every human

Culinary Class - Food and Religion Term Paper Example | Topics and Well Written Essays - 1000 words

Culinary Class - Food and Religion - Term Paper Example Many christen faiths associate various events with food regulation practices for instance. Orthodox and Catholic Church associate fasting with the strengthening of prayer during hardships. This is related to the story of Jesus in the mountain the night before he was crucified. He knew he was going to go through a lot of suffering thus used his last moments to pray and fast in the mountain (Sanford, 2013). Christians also use this opportunity to share what they may have saved in form of food with the poor societies and people living in harsh desert environments. During the lent period in the catholic calendar, Christians tend to avoid eating meat on Fridays to honour the death of Jesus Christ. Other Christians use this opportunity to sacrifice what they love in the form of food and distribute it to the needy communities (Wildman, 2010). Feeding the hungry is considered as an important practice in the Christian world. This is a way of following the example of Christ as he fed 5000 peop le with two fish and four loafs of bread. The ritual of communion is celebrated by Christians in many occasions. This ritual involves the eating of bread and drinking wine to commemorate the body and blood of Christ. Seventh day and Mormon Adventists are refrained from taking alcoholic and caffeinated beverages. The ‘seventh day’ Adventists do not take dairy products or meat due to their belief that dairy animals are productive animals just in the same way God provides for His people. The Buddhism religion considers all living beings as sacred. This has led to the practice of veganism and vegetarianism among religious members in the religion. It is a belief in the religion that all foods obtained from a form of violence or human aggressions are indeed considered to be bad (Diaz. 2012). The religion tries to maintain the principle of Ahisma which involves harmless and non-violence activities thus

Cabling and Factor Tools Essay Example for Free

Cabling and Factor Tools Essay When choosing cabling for a network, there are several factors to consider: cost, Expansion capabilities, bandwidth, signal attenuation, and EMI (Electro- Magnetic Interference). Each type of cable has different specifications that affect these factors, and each organization has different needs. Considering Cable system factors is very important for building a network system that meets an organization’s needs. Now in the design of the installation of your cabling a poorly designed or installed network cabling set-up can reduce network performance. Today, data centers are growing and maturing, and cable management is becoming an important consideration. Proper cable management allows the fast identification of all system connections both at the physical layer and at the documentation level; good cable management also improves the maintenance of hardware equipment and the installation of new one; and finally, structured cabling management makes possible the effective cooling of the data center. You also have to consider fire and safety issues, for where you will be installing the cables. How they will be run throughout the building, will the cables be near other electrical cables and can it cause interference. Will the cableling be properly used under standards and local codes? And if not what would have to be done in order to makes sure it’s all up to code, and fire safety inspections. Some of the tools that will be needed for your installation will be Crimpers, Wire cutters/Stripper, Cable ties, Punch-down tools, voltage dectors, testing tools for when done. Also it would be smart to have a drill and bits/paddle bits, pliers, gloves, flashlight, and a tape measure. These are just a few things that would be useful to have. Prev Page Next Page Search

BreadTalk Group Limited Essay Example for Free

BreadTalk Group Limited Essay Bread is one of the most popular staple in the Asian food culture. In the years, BreadTalk has successfully expanded their influence and reputation to 16 countries with more than 500 bakeries all around the world. BreadTalk is known for their see thru kitchen concept which enables their chefs a platform to showcase the skills and capabilities. This also allows interaction between customers and employees. A comprehensive analysis of the business strategy of BreadTalk Group Limited for the Thailand market revealed that its strategic objectives are aligned to the company’s vision and mission statement: Vision Establish BreadTalk as the foremost international, trend-setting lifestyle bakery brand | Mission Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy | Innovative improvement and design of their products increased awareness of the brand, BreadTalk, complimented with the use of locations with high human traffic are increasing the market share of its bakery arm within the Thailand market. Lessons drawn from the analysis have shown that BreadTalk is consistently seeking improvement and reviewing their strategies to stay abreast. Being in a country with cultural differences in food preferences, working attitudes and lifestyle, BreadTalk’s adaptation and globalization strategies has proven to be effective. Success is reflected in the confident future investment promise and processes in place to overcome their strategic implementation issues. Introduction BreadTalk is aggressively expanding globally and leaves footprints in China, Indonesia and Thailand. With Singapore and China markets dominating the overall revenue for the bakery arm, a review on the business strategy for the Thailand market carried out. Strategies and implementation issues are identified to increase the market share and revenue for BreadTalk Thailand using the rational / formal model. BreadTalk’s company history and background is attached in Appendix A. With a strategic analysis on the external and internal environments using models / theories like PESTEL, Porters’ 5 Forces, analysis of turbulences and internal strategic competitive advantage, useful strengths and weaknesses, opportunities and threats are identified in this report. Strategic implementation and implementation issues are discussed further. Successful implementations are useful lessons for review. Strategic Analysis External analysis: General environment PESTEL model Political/Legal Thailand has faced various political/government instabilities, such as the Thai coup dà ©tat in 2006, the elections for a new constitution in 2007, a political crisis in 2008, and crackdowns and protests which involved violence from 2009-2010. Although the ruling of the July 2011 elections belonged to the Pheu Thai Party, the political situation was still shaky. There was a conflict between the â€Å"red shirts† (supporters of current ruling Pheu Thai Party) and â€Å"yellow shirts† (oppositions of the Pheu Thai Party), resulting in continuous tensions. All the bloodshed also damaged the economy, sinking the already suffering consumer confidence even more. Besides this matter, Thailands also having issues with its neighboring country, Malaysia. Both countries relationships have soured greatly because of the Pattani separatists’ issue, which involved the struggle of independence by the ethnic Malays in Southern Thailand. These incidents have raised concerns among foreign investors and manufacturers regarding Thailands political stability. Thailand has strict regulations when it comes to working terms and conditions. A proper visa must be applied from a Royal Thai Embassy, with some countries needing to obtain an entry visa, which allows a stay of 15 days upon arrival in Thailand. However, Singapore is one of the countries that could stay for 30 days without an entry visa, but must obtain an entry stamp on their passports. The disadvantage of Thailands employment regulation is that it is time consuming, expensive and has a tedious amount of paperwork. Economic Following the constant tremors in the economy in 2008 and late 2011’s Euro crisis, Thailand has suffered duly in retrospect. With a staggering 41.06% debt of Thailand’s total GDP January this year and an additional 2 trillion baht for the beginning of next year (Good only at borrowing jibe haunts Pheu Thai Party, 2012), the country has much to recover from. The nation’s currency, Thai baht, has also taken a beating from the economic crisis in 2008 and 2011, falling from a high of 43.6 baht in 2002 to 29.44 baht per 1 USD today. However, it is to be noted that Thailand has come a long way since its third world country days back in the 90s. It has reduced its poverty by a third, from 27% in 1997 to 9.8% in 2002, and even has a health care policy which covers approximately 70% of its citizens (Data Thailand). Countries surrounding Thailand portray a mixed basket of economy statuses. With Myanmar slowly opening its doors to foreign investors, and Malaysia running a high risk of going into debt (Budget 2013 proof Malaysia falling into debt crisis as income slows, says MP, 2012), Thailand has to weigh its opportunities and costs with great consideration in order to maximize its potential in this crisis-stricken economy. Social/Cultural Buddhism is the main religion in Thailand (about 85%) and it greatly influences the Thais’ working attitude such as respect and politeness, forgiving and thoughtfulness. Respect is also reflected in the country’s monarchy system with military-dominated hierarchy present in both the society and workplace (Bi, 2012). In addition to their religious beliefs, modern Thais also display patience and hospitality at work emphasizing positive outlook. Thais prefer to work in a group, with ample time for completion in social environment; isolating them will lead to stress and discomfort. They have great respect for age and authority, preferring obedience and tolerance to conflict (Gross, 2001). Thai cooking is under the influence from the Chinese from southern China, Indians nearby and Malays from the south; the main dietary staple is rice. Due to the social nature and friendliness of Thai people, dishes are shared and enjoyed together. They love to eat in groups and eating alone is considered bad luck. Thais are known to take 7 meals a day; besides breakfast, lunch and dinner, they ‘snack’ a lot, savouring snacks along roadside or marketplaces anytime. Bread is becoming popular due its convenience. Baked products are expecting an annual growth of 5-6% (Jitpleecheep, 2012). Technology According to Internet World Stats, Thailand is ranked 9th in 2011 amongst countries in Asia, in terms of number of Internet users. Currently the population of Thailand is at 66.7 million; the country has an Internet penetration rate of approximately 31%, which amounts to 20.7 million in 2011 (Singapore Management University, 2012). There is a growing percentage of advertising spend with more large firms diverting a proportion of their advertising budgets to online advertising (Appendix B). Amongst the Asia-Pacific countries, businesses in Thailand are relatively active on social media channels (Kemp, 2012). As enterprises tap on social media for their business, they play on the personal touch factor that social media is able to achieve. Social media inspires and influence the behavior of Internet users, such as purchasing a product, by stimulating and attracting them to participate in online activities (New Media Trend Watch, 2012). This participation makes the purchasing process more personalized, hence increases sales. Thus, if BreadTalk intend to increase their sales in the FB industry in Thailand, they could make use of the developing social media platforms to aid in publicising the brand and its products (MVF GLOBAL, 2012). In this case, it would be more effective and they can reach to a wider audience too, bringing BreadTalk to greater heights. Environment The Thai Government has been focusing on the social and economic development for the past 35 years. Nevertheless, over the past decade Thailand has been increasingly threatened by the problems of industrial waste, hazardous wastes, natural resources degradation and water pollution (Thailand Info : Economy, 2008). Thailand has been suffering the threat of floods in the recent years. This has caused a dip in their production of rice-their staple and in their tourism industry. During the times of floods, there was a scarcity of food supplies. According to the Ministry of Natural Resources and Environment of Thailand (MNRE), since 1992 the Government has made protecting the environment one of its top priorities. Thailand can be described as a tropical and humid country throughout the year. They claim to have only two seasons, the wet and dry. The summer extends from March to June with a temperature of 320 C to 360 C and monsoon extends from July to October with temperatures averaging around 290 C (The Global Climate Change Regime, 2012). This climate is suitable for BreadTalk. The process of fermentation and baking of various types of breads needs a tropical environment. Extreme weathers would change the uniformity of the ‘raising process’ for the bread and its fermentation process. External analysis: Industry Related Porter’s 5 forces Threat of new entrants (HIGH) The threat of new entrants is high as barriers of entry are low due to the little regulations from the government, the low capital outlay as compared to other industries, low Research and Development costs, and it is likely a highly profitable market. Also, because food has always been popular with people, and people are always looking for something new and fresh, many food joints have been opening, resulting in high amount of entry candidates. What attracts consumers is the variety of food being offered, therefore BreadTalk can consider widening their variety of breads, or by coming up with new flavors seasonally so as to stay competitive with the new entrants. Bargaining power of customers (HIGH) Customers have a generally strong bargaining power due to the high competition in the Food Beverage (FB) industry. Should customers not be satisfied with BreadTalk’s provision of goods and services, they have the power to boycott and purchase from a different provider, causing huge losses to the company. BreadTalk has to constantly update itself on customers’ tastes and preferences to better cater to their needs. It should also focus on hearing what consumers have to say, to be able to meet consumers’ expectations. Bargaining power of supplier (LOW) The overall bargaining power of suppliers for the FB industry is usually low due to the similar quality of the products. Bulk purchases lead to economies of scale, further bring down the prices of the supplies. Suppliers of these FB ingredients are in abundance; many in the market that lead to price competition. However, the bargaining power of the suppliers may escalate due to climatic influence that may cause shortages in the supplies; the supplier may then choose to work with companies who are willing to pay more. BreadTalk has its advantage over the suppliers, as the ingredients and packaging material are normal goods that are available from many suppliers. Threat of substitutes (HIGH) The Food and Beverage market has a big industry span and goes a long way back into history, therefore the risk of substitutes for food is actually very high (Aswe Travel, 2011). The food vendors must take note of mutual substitution. Congruently for bread-wise, there is no need for customers to consume them, especially in Thailand where its unique food culture provides various alternatives like rice and noodles that can fulfill the same purpose altogether (Aswe Travel, 2011). Thus, there is a certain level of risk for BreadTalk’s expansion and they need to tackle into the eating habits of the population, in order to win them over. Overall, there is a high threat of substitutes in Thailand for BreadTalk. Competitive rivalry – price war, elasticity within the bread industry (HIGH) The Food and Beverage industry normally experiences intense competition. The bakery market in Thailand is increasingly growing since bread can be favored as substitute for rice. In the meantime, competitors may want to get advantage of this growing trend. With growing urbanization in Thailand, now comprising of 33% of the total population have been observed to move away from traditional open air markets to retail stores (Exporter Guide THAILAND FOOD BEVERAGE Market Profile, 2011). The competitors in this industry for BreadTalk can be roughly categorized into Cafà ©Ã¢â‚¬â„¢s Coffee shops, in-store shops in restaurants and hotels and open-air wet/flea markets. Recently over the past 5 years, there is an emergence of regional cafà © come bakery concept (Exporter Guide THAILAND FOOD BEVERAGE Market Profile, 2011). The main competitors of BreadTalk in Thailand are Ka-nom, U-Bake, Pee Pee Bakery and The Human Bakery. An analysis of the Porters’ 5 Forces reflected that despite the overall competition for BreadTalk within the industry being strong, BreadTalk is still able to sustain and achieve above average profitability due to the following: Turbulences Complexity BreadTalk is positioned at the â€Å"Moderately Complex Environment† due to the wide range of products and competitive substitutes available but low interconnectedness among the products, markets and competitors; the bakery market in Thailand is relatively small (Appendix C). Dynamism FB industry in Thailand is generally low dynamism and is said to be in a â€Å"static environment’; the intensity and frequency of change is minimal and not drastic for this industry (Appendix D). Predictability Besides the normal business cycle, other influences such as natural disaster eg flood and drought caused the environment to be unpredictable. Despite this influence, tourism is still picking up (ranking 39 in 2009 and 42 in 2008 (Blanke Chiesa, 2009)) and growth of private investment is healthy (East Asia Pacific Economic Update Navigating Turbulence, Sustaining Growth, 2011). Internal analysis: BreadTalk Strategic Competitive Advantage Consistent with the company business strategy, BreadTalk continues to seek competitive advantages (Loh, 2011) based on their unique: BreadTalk is consistently pushing out new products and upgrading of retail space to enhance customers’ experience. Their innovative achievement is strongly supported from top management to front-liners, starting from strategic planning by the top management, support from staff and feedback from customers, high quality control baking process and release of new products frequently. SWOT Analysis With the above analysis on the external and internal environment, the following SWOT is identified and a summary attached in Appendix E: Strengths BreadTalk has the capacity of preparing the raw material (dough) for all the outlets ensuring strict quality control and a team of innovative designer taking care of new product design and customer experience. Its unique branding and concept attract customers giving them new snacking experience at convenient locations. Weaknesses There is limited sales and marketing effort in place for BreadTalk leading to low brand awareness and no loyal customer base. Allocating 20% adaptation to local food culture may not be sufficient for the Thailand. Opportunities Increase in tourism business boost the growth of FB sector and Thailand being ranked no. 13 out of 133 countries who are like foreign visitors, is adjusting to accommodate the foreign visitors’ likes and dislikes (Blanke Chiesa, 2009).

How To Improve Tourism in Malaysia

How To Improve Tourism in Malaysia TABLE OF CONTENTS EXECUTIVE SUMMARY Based on the question 1, I have observed and I have my own point of view what can I make to improve the tourism in Malaysia. I have stated 5 points for Ministry of Tourism can develop or improves more. Malaysia is peaceful country therefore we must keep it stay this way. The views of mine what is needed to develop is very good because it can bring Malaysia to succeed. Besides that, Malaysia has education and culture that can be learned for more knowledge as well as to raise the fame of Malaysia and bring Malaysia’s tourism to a whole new adapt level as well as in technology. INTRODUCTION (QUESTION 1) The Ministry of Tourism in Malaysia is in charge who everything about Tourism for this country. In Malaysia, the Tourism that is very succeed and a head from other countries in Malaysia is Kuala Lumpur, capital city and Putrajaya is the country’s administrative capital. The Ministry of Tourism develop tourism in Malaysia because of an interesting places and historical places. Not only that, Ministry of Tourism has their important role to make Malaysia better and modern in Tourism. Ministry of Tourism also build up the central region. Every building or places in Malaysia have its own mark, if we describe it, we knew that was the building or the place. Example of the central region are vibrant towns and cities, towering buildings and exciting places of interest make up the urban landscape of Malaysia’s central region. This region comprises the federal territories of Kuala Lumpur and Putrajaya as well as the state of Selangor. The region boast gleaming megastructures, heritage quarters and world – class events. The majestic Petronas Twin Towers is a major draw among visitor to Kuala Lumpur. It is one of the country’s iconic landmarks, and one of the world’s tallest buildings. Further south, Putrajaya is hailed as the ‘Intelligent Garden City’ for its harmonious blend of infrastructure and nature. In Selangor, the ultra – modern Sepang International Circuit (SIC) sets the stage for the annual Petronas Malaysia Formula 1 Grand Prix, attracting motorsports fans from aroun d the globe. As the country’s hub for commerce and finance, the central region is equipped with state-of-the-art infrastructure and top-notch facilities. It is home to Kuala Lumpur International Airport as well as Port Klang, the largest port in the country. Filled with unique attractions, the central region is a lively and exciting destination. Discover a microcosm of modern Malaysia in this region. 1.1 HOW MINISTRY OF TOURISM CAN DEVELOP THE TOURISM INDUSTRY IN MALAYSIA The Ministry of Tourism can upgrade the tourism and can develop more Tourism in Malaysia. First thing, Ministry of tourism should do a promotion and tells the world wide about the fascinating of Malaysia to other countries so that can attract them comes to our country. The Ministry of Tourism can tell other countries by showing our tourism websites, they can calls straight to the office, build more big giant screen at the side of the roads so that the citizens can see about the Tourism of Malaysia when they pass by, brochures and flyers will distributes to all over the countries. Second thing, some places of interest that the Ministry of Tourism can develop more is Kl Tower, Jalan Puncak, Off Jalan P.Ramlee. The Ministry Tourism must create more beautiful inside it so that the tourist can enjoy a magnificent view from the observation tower. Next, upgrade dine at the Atmosphere 360 Revolving Restaurant, adding more interesting and delicious dishes. Then for the Animal Zone, Ministry can develop by adding more animals so that it will bring more exciting to the tourist. XD Theatre can upgrade the system so that the movie be more good quality. Third thing, about the transportation. There are many types of transportation in Malaysia. By air, from the airport to the city, by sea, by road, by rail and others. Tourism of Malaysia must improves the transportation. It is for the safety and also make the citizens in Malaysia more comfortable. I take air as example. By air, the state-of-art Kuala Lumpur International Airport (KLIA) is the main gate away into the country. KLIA is situated in Sepang, about 55 km from Kuala Lumpur, Malaysia airlines is complemented by AirAsia, the budget carrier and also Malaysia (MAS). Ministry of Tourism can improves more the facilities in both plane. The fourth Tourism Malaysia also needs to develop more Shopping Dining places. Selangor has an abundance of shopping malls. Most shopping malls, are designed with special themes and boast plenty of recreational facilities for all in the family. Especially the shopping malls, the tourism of Malaysia must build more shopping malls because Malaysian people loves to go for shopping. Every day in shopping malls, at least 10,000 people comes went for shopping. The management in shopping malls must include shop that is different from other countries and that can only have in Malaysia. This can make tourist from other country comes to Malaysia to buy it. Next is the dining, the food and beverages should add more variety of dish out a variety of local, western and international cuisine. This will attract the tourist to come to Malaysia to have a try. The Ministry of Tourism must develop more choices for the visitors and tourist that came to Malaysia. They must add more air – condition er in the restaurants. The fifth Ministry of Tourism can develop is Malaysia’s Events and Recreation. Selangor is a great venue for a wide range of events, from cultural celebrations to action-packed sporting activities. Malaysia should add more events and recreation. The tourist loves to travel and likes to do activities. By this method, Malaysia can gain more profit if the Ministry of Malaysia develop more recreation places. Nowadays, most everyone likes the theme park and extreme park. For theme park, tourism of Malaysia can improves the Sunway Lagoon more exciting games for all the Malaysia and tourist to enjoy an exhilarating time with the various rides and games. For the extreme park, most of teenagers loves to play this for them to release their stress. This is a great place for professionals and amateurs of extreme games to flaunt their stuff. 2.0 CONCLUSION Based on question 1, the 5 points that I stated, the Ministry of Tourism really should develop that in order for Malaysia to succeed. Ministry of Tourism can take Malaysia country to lead in tourism. I feel confident that if the Ministry of Tourism can do the points that I have stated, I am sure that Malaysia’s Tourism can get to the highest rank of tourism all over the world. Malaysia also have the potential to gain more profit if the Ministry of Tourism can attract the tourist to come to Malaysia and also keep the Malaysian citizens stays in Malaysia. Not only that, the benefits if the Ministry of Tourism do my alternative is citizen from other countries can say to their friends from other countries that Malaysia is really a good place to visit and an interesting place to gain experience and also create memorable memories. 3.0 INTRODUCTION (QUESTION 2) Malaysia’s population represents almost all of the main ethnic group of Asia. New updates of population for now in Malaysia is about millions of them. Malaysia has a number of other races too. Malaysia is a free and peaceful country. In Malaysia, we have our Prime Minister who is Dato’ Seri Najib bin Tun Abdul Razak. The major people who stayed in Malaysia is, Malay, Chinese and Indian. For the other races besides the major races is called minority races. For example, Punjabi, Sarawakian and also Sabahan races. In addition, there was a history about Malaysia and also Malaysian people. Due to the history, the Peranakans of the ‘Straits Chinese’ is built and the meaning of that is mixed of Chinese – Malay blood. Besides that, in Malaysia, Islam is the official religion in this country. Therefore, the biggest population in Malaysia mostly is Muslims and because of this, there is many attraction that pull them to convert. Nowadays in Malaysia, some of th em many has converted to Muslim. Malaysia is popular with their foods, games, the tourism, beaches, forest and other nature. The national language in Malaysia is Bahasa Malaysia and is official language. Other languages used in Malaysia are, in English, Tamil, Chinese, Telegu and Punjabi. For Chinese people, there are many different types of Chinese languages spoken by them. Cantonese is widely spoken by Chinese people in Malaysia. Besides that, Mandrin, Hokkien, Hakka and also Foochow. The ministry of education has stated and make a decision that in each school, all subject must be taught to the students in Bahasa Malaysia and also English Language only. Others than this is not appropriate to be taught because this is not fair to other foreign students who studied in that schools. Most Malaysian citizen is very good and we in here respect every culture and religion. 3.1 CULTURE OF MALAYSIA There are many culture in Malaysia, with different ethnics of group. Everyone in Malaysia has its own culture and traditions. There was a history of culture in Malaysia long time ago back in 1971. The government has come up with a ‘National Cultural Policy. This terms defined as Malaysian culture. Malaysia is a fair and balance country to the citizens. Malaysia provides a number holidays based on a festivals, normal public holidays on Saturday and Sunday. Besides that, during very important Birthday of Royal’s, King, Sultan and also the date of date of someone important to this country. For example, the date of Prophet’s Birthday. The public holidays in Malaysia is different. Each states will have the different date of public holidays. There is one public holidays that are same for all over the states in Malaysia, the most important dates in is Hari Merdeka (Independence Day) on 31 August, commemorating the independence of the Federation of Malaysia in 1957. Anoth er one that is also same public holiday are Labour Day (1 May). Now about each major religion for each citizens in Malaysia. Islam is the official religion in Malaysia. For Muslim, the holiday falls on Hari Raya Aidilfitri, Hari Raya Aidiladha, and Maulidur Rasul. Next for Chinese people holidays are Chinese New year, Cap Goh Mei and also their Mooncake festival. Next, for Hindus people, they will have their holidays on Deepavali and Thaipusam. The Hindus people will celebrate and gather together at the Batu Caves. Then, the Christians will have their Christmas Day on 25 December every year. 3.2 MALAY CULTURE TRADITION We will start with culture. There are 3 main culture in Malaysia. First is Malay culture. Malay is very a polite religion. For Malays, they believes with Allah, heaven and hell. Malays must obey the rules and must pray 5 times a day. It defined as ‘Solat’. Malays will use their hands when they eat. They will wash their hands and eat with hands. Malays will open their shoes before they entered each house and when they meet their relatives, they will shake hand. For younger, they will kiss the hands who is older than them. It shows as a respect for the elder. But for Muslims, there are rules where the Malay women and Malay man who did not get married yet can’t touch each other hands. For example, only Malay women can shake hands with women same goes with Malay man can shake hands with everyone except Malay women that is not related to. So if they meet, they can only smile and bow instead touching each other. The Malays have their own traditional clothes. For clothes, Malays have their own traditional clothes. For girls and women, they have Tudung, Baju Kurung, Baju Kebaya, Jubah. For boys and man, they have Baju Melayu, Songkok and Sampin. Next, the tradition games for Malays. These games usually only practice at village and hometown by our old great grandfather and grandmother. There are known as Hopscotch, Congkak, Gasing, Sepak Takraw, Batu Seremban and Silat. But these days, nothing is played anymore at this generation by kids and teenagers, Next, Malays food, Malays people are allowed to eat ‘Halal’ food only. There is variety of food especially during Hari Raya. Rendang, Ketupat, variety of Hari Raya biscuits, Lemang is the main dish that will be served only one time a year. Malays food usually is hot and spicy. During Hari Raya Aidilfitri, the Malays will make an ‘open house’. Malays is popular with their ‘Sambals’ in every dishes or rice. Malays also celebrated their festivals. Malays have its own unique festivals such as engagements and wedding. For example, Malays man can get married for 4 times and they can have 4 wives only not more than that if they can afford to take care of them. Then they will make a ceremony when they get married. They will invite their family members and friends to their wedding. 3.3 CHINESE CULTURE TRADITION Second main culture in Malaysia is Chinese. They have their own believes. They always respect the elders so much. They have loving culture. Most of them lived together in on house. For example, the grandparents until their grandchildren lived in together. This is what brings their family so close and never fall apart. They respect each other. They help each other and they will own their self in their family business. The Chinese people also practice a handshake. For them is slightly different from the Malays. Chinese believes for Man and Women can shake their hands whether they have married or not. But many older Chinese lower their eyes during the greeting as it is also sign as respect to each other. Their tradition has comes in. It has stated must avoid with white wrapping paper as it symbolizes death and mourning. They must avoid yellow wrapping paper too as it is the colour of royalty. Next is their traditional clothes. Every year their theme is in Red colour. For girls and women, Cheongsam is their tradition clothes. Cheongsam comes in short and also long types. Both is very nice when they wear it. For boys and man, Samfu. Samfu comes in many colours. Besides that, if they get an offer gifts, they must take it with the right hand and if the gift they receive is quite large, they must take it with both hands. Next, the gifts that they received they cannot just opened it. During their festivals, Chinese New Year, it is in tradition that they will have an Oranges. A boxes of oranges. Then they will distribute and share it with friends or their customers. But during on the first day of Chinese New Year, they cannot sweep the floor. They believes that it will give a bad luck to them. They always make ‘Makan Besar’ where there is a lot variety of food that is served on the tables during Chinese New Year In Malaysia, the Chinese practices that people that got married already usually must give ‘Angpau’ to those who still did not married yet and to the small kids. But in other country like China, those who started work already must give the ‘Angpau’. 3.4 INDIAN CULTURE TRADITION Last main culture in Malaysia is India. Indian people has its own believes. They are polite people and really respectful people. They are patient even though usually many people looked down on them. They also have their own language, religion, food and the arts. For Indian language, the most popular that they use for their spoken is Tamil, Telungu and Malayam. Nowadays, about 13 percent Indian is now has converted to Indian Muslims Indian foods is really popular with their spices and herbs. There are thousands of spices and herbs that can cure sick peoples. Indian tradition foods really brings name at the highest spot in Malaysia. Especially the curries. There are many types of curries that can be make, chicken curry, fish curry, mutton curry and a lot more. The most famous cuisine of the Indian is Thosai, Roti Canai and Idli. This dishes can be eaten with Daahl, Curry and Chutney to make the dishes become more delicious. Muruku is very usually have when Deepavali festivals. Besides that, Most of the Hindus are vegetarian and the Indians cannot eat beef because they have their own believes. Mahatma Gandhis Birthday is a fore father. He is a member of past generations that has tribute good things and bring Indian people into peace. He is born on 2 of October. Not only Diwali the Indian celebrate, the Indian also celebrates Thaipusam. Based on their festival, it defines as the festival of lights. They will mark ‘Ponggal’. It defines only when new year they will put it at home-based and doors with all family gathers together. India have many temples that are build and popular all over the world. The most well-known example of Indian architecture is the Taj Mahal, built by Mughal emperor Shah Jahan to honor his third wife, Mumtaz Mahal. Taj Mahal is always came up in Television. The actors usually make a filming at there because it is so nice and beautiful place. It combines elements from Islamic, Persian, Ottoman Turkish and Indian architectural styles. That is some of the unique of Indians. 4.0 CONCLUSION Based on these 3 different cultures and traditions, I have learnt a lot of knowledge about them. I respect their cultures and their traditions. Each cultures and traditions have their own believes and trust. For Chinese, I really adored with their customs ’Angpau’ and an oranges. I’m impress with their tradition that all family lives together in one big house. Besides that, their traditional clothes are very nice in Red colour. One of the reason I adore because red colour is one of my favourite colour too. For the Indian cultures and tradition, I find it their foods are really good and mostly Indian foods that attracts people in Malaysia. For me, their curry chicken and roti canai is what attracts me. I love to eat that food. Last but not least, Malay, my own religion, culture and tradition. I am really glad and proud with it. There are many rules we have to obey, like obey to our parents. During the Hari Raya Aidilfitri, all types of foods, family all gathering together and also with the traditional clothes. Baju Kebaya is most likely I wear during any festivals. I really feel excited and happy to know about others culture and tradition. Now I want to know more about it so that I can more gain knowledge as it bring goods for people in Malaysia future.